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Senior Paid Advertising Manager


This is a Full-time position in Page, AZ posted August 4, 2021.

Plan and manage Paid Search (PPC/SEM) and display campaigns, including account setup, strategy development, organization, and management Oversee ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and our client’s goals Use reporting, analytics, and trend tools, including Google Analytics, Google Data Studio, MOZ, and SEM RushAudit both assigned client accounts and assist other accounts when needed Analyze paid search beta tests and new platforms/vendors Assist Client Services team with client communications around paid media knowledge, and recommendations to deliver a clear strategic vision to our client Forecast and plan paid search and display growth, and communicate opportunity with the client Be an advanced technical/discipline leader, and manage client communication without requiring Account Supervisor involvement Draw important analysis from data and make specific recommendations
– i.e.

adapted to change strategies and recommendations based on data sets Make credible strategic recommendations, provide updates against goals and participate in Quarterly Business Reviews Qualifications: 4+ years of experience managing large-scale, complex paid search campaignsWell versed in success measurements, specifically in Branding/Awareness and Direct Response In-depth understanding of Paid Search campaign management and optimization practices, and search retargeting Experience with Paid Search Platforms like Marin, Kenshoo, DS3 Google Certification (Fundamentals), Analytics and Adwords Certification Understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities Desire to see things through to completion and deliver results Experience mentoring and fostering the development of new talent Our Company Culture: This is a fun and balanced culture that rewards motivated, driven professionals while providing a lot of enjoyment No hand-holding here
– you’ll have an opportunity to forge an excellent future within the company if you’re solid and productive And, you’ll work with some pretty off-beat, wonderful folks as well Weekly trivia offers the chance to win PTO, gift cards for food, coffee, or whatever makes you happy, and just cut loose with co-workers in an open, creative environment You’ll work remotely, yes, remotely, but you’ll never feel disconnected with this inclusive, accepting team This is the perfect position for someone with the vision to seize opportunity while enjoying the laughter and gratification that comes with being a part of a dynamic, creative enterprise $60,000
– $75,000 starting salary DOE Profit sharing 401k with match PTO & Holidays Weekly virtual get togethers with cash and PTO prizes Health, dental and vision benefits Ability to work remotely or from our SLC office 136 S Main StreetSTE 400 Salt Lake City , UT 84101 115 Broadway5th Floor New York City , NY 10006 5224 SouthYellowstone Avenue Idaho Falls , Idaho 83402 7000 Central ParkwaySuite 1100 Atlanta , Georgia 30328