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Manager, Content Strategy

Tallwave

This is a Full-time position in Phoenix, AZ posted July 11, 2021.

Tallwave’s Content Team is like no other.

From crafting content strategy that helps achieve business goals to developing and optimizing content of all kinds, we don’t just create amazing content, we make sure it’s useful and findable. The Manager of Content Strategy reports to the VP of Marketing.

As both a leader and an individual contributor, the Manager of Content Strategy is responsible for the management and mentorship of the content team and for the execution of best-in-class content strategy to help clients achieve their goals.

The successful Tallwave Manager of Content Strategy candidate:
Is an impeccable communicator, demonstrating excellence in verbal and written communication as well as emotional intelligence.

Articulate and timely with communication.

Leads through influence with the ability to rally people for a common cause.

They will follow you not because of your title or authority per se, but because of the example you set.

You strive to influence positively, give guidance and feedback candidly and excellently.

You create goodness in your workplace.

Inspires confidence, demonstrating excellence when speaking in front of a group of people, from a small meeting to a large audience.

Always shows preparation and demonstrates knowledge & command about the topics and can be counted on by clients and team members to consistently deliver on time with excellence.

Is a good steward of the business with the ability to create a budget for your department and stick to it, forecast work, manage resources, create and oversee processes, drive growth, and champion initiatives.

Is future focused, with a clear vision of growth and the ability to operationalize what’s needed to get there.

Builds strong teams, showing excellence in being able to choose the best candidate for a role.

Can look into possible future needs of the position and discern if a candidate is a good fit.

Adept at managing teams, management systems & processes.

Embraces challenges with optimism, adapting to what is happening around you and maintaining strength and will in the face of hardship, stress, change, etc.

without losing composure or compromising the spirit of the team.

Is resourceful, knowing where and how to get relevant data, measure the results of activities, analyze what they mean, communicate them, and create actions based on them.

Is a proactive self-starter with the ability to get ahead of tasks before being told or asked, foreseeing what will be needed and catalyzing action in advance.

Actively seeks out opportunities to expand their current skill set to improve day-to-day performance.

Is mission-driven, showing more than just commitment to the job, but a commitment to the vision of the company and belief in the values.

Additionally, the Manager of Content Strategy candidate should be able to:
Ensure all content is on-message and on-brand, consistent in terms of style, quality and tone of voice, and optimized for search.

Define a content strategy for clients and comprehensive roadmap that addresses the information needs of multiple personas across the buyer’s journey.

Work with cross-functional partners to develop new personas and conduct workshops determining the buyer’s journey for clients.

Work closely with departmental leaders on the pursuit of new business opportunities, including proposal development, SOW development, work estimation, and pitching Tallwave’s content point of view.

Identify opportunities for cross-selling and content expansion opportunities with new and existing clients.

Manage and allocate content team resources; work closely with internal subject matter experts; and identify and manage external writers as needed.

Create compelling content to support a variety of marketing initiatives, including performance marketing, product/website launches and thought leadership.

Establish workflows and best practices for creating, editing, publishing, optimization and retiring content.

Measure content effectiveness and make data-driven recommendations for improving the efficacy of content marketing.

Keep the broader Integrated Marketing team up-to-date with the latest trends in content marketing.

Drive continued results for our clients to aid in optimal visibility across search engines.

Demonstrate a depth of knowledge of SEO best practices, understanding how they impact content effectiveness.

Reporting on key findings during research and the ability to interpret analytics data and communicate succinct problems and solutions to clients and internal stakeholders.

Required experience and skills:
10 years of content marketing experience Evidence of effective management skills Superb writing and editing skills; experience creating content for multiple personas (submission of writing portfolio/work samples required) Demonstrated knowledge of audience research and measurement tools Experience in applying audience data analysis in decision making Exceptional project management skills and attention to detail Proven ability to research, execute and report on various SEO/Content related projects Experience in balancing leadership in a collaborative environment Basic MS Office/G Suite skills (Excel, PowerPoint, Word) Bachelor’s Degree preferred, but not required.

HS diploma or equivalent required Prior experience with and knowledge of brand strategy is preferred, but not required
The culture and perks of being a Tallwaver:
We embrace a maverick attitude.

We’re willing to challenge convention and think beyond the ask.  We are committed to relentless pursuit.

We’re curious with a focus on personal growth.

We value selfless teamwork, demonstrating strong leadership qualities with a knack for collaboration.

We are thoughtfully rigorous, have a strong work ethic and have strong attention to details.

An environment that fosters empathy and compassion for each other and our clients.  A diverse (and competitive, and hilarious, and sometimes a little crazy) group of coworkers.

You know, the kind you actually want to grab a drink with after work.  Career growth and opportunity.

We grow leaders here.  We recognize the contributions of individuals and teams throughout Tallwave and we stop to celebrate through Happy hours, on-the-fly high fives, core-values-based awards during our All Hands Meetings, and Tallwave anniversary awards, to name a few.

Catered “Lunch & Discuss” sessions, and formal training sessions focused on continuous learning and growth as a team.  We offer comprehensive Medical, Dental, Vision, Life, and 401(k) plans.

Concierge-booked Tallwave Work Anniversary experiences.

We provide employer-paid short-term disability and long-term disability plans and life insurance.

We’re more concerned about how we work than where we work.

We offer remote work and office hours flexibility as needed.  We trust our team –
– we have a generous PTO policy.

Seriously, did you read about it yet?

It’s kind of amazing!

We are surrounded by badass talent and clients –
– our work has been featured in TechCrunch, Forbes, Wired, Product Hunt, and more.

We are featured on the 2020 INC Best Workplaces List.

We are featured on the 2020 Phoenix Business Journal Best Places to Work List.

Working Conditions:
Employees operate in a professional office environment and routinely use standard office equipment like computers, telephones, and teleconferencing equipment.

We have an open floor plan, so you can easily communicate with everyone around you.

No cubicles at Tallwave.

Physical Requirements

This job may require sitting for long periods of time, and minimal (if any) lifting.

Some travel may be required.

Tallwave is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.