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Director, Global Digital Marketing & Ecommerce

Dynata

This is a Full-time position in Phoenix, AZ posted April 7, 2021.

nnReporting to Executive Vice President, Marketing, the Director of Global Digital Marketing & e-Commerce will lead Dynata’s integrated digital marketing, demand generation and e-commerce.

The role will include responsibility for developing and executing global digital marketing strategies and plans through paid, owned and shared marketing channels to create awareness, create demand and drive revenue.

RESPONSIBILITIES In collaboration with the EVP Marketing and the regional Marketing teams, develop global digital marketing and e-commerce strategy and plan; execute cross-channel digital activation.

Understand today’s complex landscape of digital media and digital technologies to create holistic marketing campaigns and seamless e-commerce experience.

  Work with partners across the company to create compelling content to address buyer’s needs at each stage of their journey; amplify content through integrated digital, social, event content marketing campaigns to build thought leadership, create demand and generate sales pipeline.

Lead the pilot and scale of account-based marketing strategy and campaign execution.

Through an iterative approach, develop and manage Dynata.com, and evolve it into an e-commerce site.

Lead global inbound marketing, including search engine optimization, search engine marketing and social media marketing, to build thought leadership and drive traffic and demand.

Continuously optimize content, campaign performance, Martech stack and digital processes to maximize efficiency and ROI.

Serve as a global subject matter expert in all areas of digital marketing and eCommerce.

SKILLS AND ATTRIBUTES Creative and agile, with a stronger can-do spirit and entrepreneur mindset Superior written and oral communication skills Must be results driven and metrics-driven Demonstrated expertise in digital marketing, account-based marketing, content and CMR marketing EDUCATION AND EXPERIENCE Bachelor’s degree required; MBA preferred 10+ years of hands-on digital marketing and e-commerce experience; 3+ years of experience of leading a digital marketing team Experienced in social media marketing and leveraging social as part of holistic marketing strategynn