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Director, Digital Marketing

OfferPad, LLC

This is a Full-time position in Chandler, AZ posted April 30, 2021.

Job Descriptions:

Position Summary

The Director, Digital Marketing develops marketing strategies to support Offerpads objectives.

Key focus for this role is to strategically plan and execute digital and other marketing activities to develop and execute the companys marketing strategy.

This role oversees the creation and deployment of brand, product, service and solutions revenue marketing programs and their associated content, media, budget management and impact measurement.

This leader role is responsible for the development and implementation of new processes, tools, and training, and ensuring seamless end-to-end execution.

Essential Functions

Lead Offerpads digital marketing transformation, including challenging and optimizing existing go-to-market strategies and internal processes.

Partner with Corporate, Product, IT and Market teams to design, test, and implement programs that further entrench the Offerpads services with existing customers, including driving cross-selling strategy with existing customers, increasing referral business, and reducing customer turnover and cancellations.

Establish and drive benchmarks to determine effectiveness of marketing programs and support decision making; define key marketing goals and design marketing dashboard to share with executive team and board.

Endorse best-in-class customer experience at all touchpoints across functions; define and implement metrics to track customer satisfaction within each brand and create local market response programs; conduct annual customer surveys and analysis of customer complaints.

Develop and execute marketing calendar and drive the implementation of marketing campaigns that meet business objectives and drives leads.

Direct and support market research collection, analysis, and interpretation of market data for short
– and long-term market forecasts and reports.

Develop, communicate, and maintain brand standards and ensure compliance across all marketing and communications channels.

Oversee and approve the direction and execution of creative copy.

Prepare, strategize, and schedule print, social, and digital paid media.

Analyze the current market trend and strategize marketing method and execute plans.

Oversee marketing budgets and ensure that costs are in line with budget.

Create and execute analyses of key marketing reports.

Hire, coach, develop and manage performance of all team members.

Ensure Offerpad values are adhered to and consistently demonstrated.

Required Experience:

Minimum Qualifications

Bachelor’s degree in business, marketing, communications, or related field.

5+ years experience in marketing and running a marketing team.

Experience in developing and executing successful marketing campaigns.

Understanding of attribution models.

Strong knowledge of, and experience in, paid social media strategy and execution.

Proven track record of multi-tactic and digitally oriented marketing campaign execution and impact in a diverse B2B environment.

Experience with SEM tools and strategies and proven success in increasing traffic and conversion.

Strong organization skills, accurate, and detail oriented.

Experience with affiliates networks.

Strong work ethic, ability to learn quickly and adapt to change.

Excellent communication (oral and written) skills.

Ability to take initiative and work independently to establish and manage work priorities, activities, and timelines to achieve results.

Ability to think creatively and come up with solutions.

Ability to critically review, summarize, and report findings and recommendations.

Demonstrated ability to build and maintain relationships with internal and external stakeholders.

Ability to work in a fast-paced team environment.

Preferred Qualifications

Previous real estate experience a plus

SQL knowledge is a plus

Keyword: digital marketing

Why Work with Offerpad?

Its simple: Were here to help.

We help people by providing the best way to buy and sell a home.


If youre passionate about helping people, too, in an environment where every day matters, where youll thrive on innovation, collaboration and recognition for your inspiring ideas and be rewarded for your results, then welcome home to Offerpad!

We’re a fast-growing, fast-moving, compassionate customer-obsessed team of like-minded business disruptors who are continually challenging and changing the way traditional real estate works.

Were all about homes, not houses.

Since 2015, weve grown from an entrepreneurial upstart in three markets to an industry-leading technology innovator with more than 500 happy humans working together to help customers in 900+ cities and towns across the country.

As we continue to grow and expand, our goal remains the same: Make the process as seamless and stress-less as possible to help them move freely and enjoy the best customer experience available.

While we work hard to serve our customers we have a 95% customer satisfaction rating and 84% Net Promoter Score –
– we also work hard at taking care of one another.

Were family here, we work hard but we have a lot of fun.

Our culture is one of inclusivity and support, one that values results, nourishes creativity and relishes –
– and rewards –
– each others success.

If home is where your heart is and making people happy is your passion, we welcome you to join our team of intrepid innovators, technology gurus, real estate experts and all-around great people at Offerpad!

Check our current job postings below to see everything we have to offer!

Offerpad can offer you:

Competitive compensation

The opportunity to make a difference in a fast-growing, startup environment

Strong, collaborative team culture

Benefits, including medical, dental and vision coverage, 401(k)

Mileage reimbursement (where applicable for role)

11 paid holidays a year

Flexible PTO

From: Offerpad