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Director, Demand Generation Marketing

First Data Corporation

This is a Full-time position in Phoenix, AZ posted August 9, 2021.

What does a great Director/Manager of Demand Generation do?

The pandemic has accelerated a drive towards sustainable omnichannel commerce.

The world’s largest merchants are creating new consumer experiences across channels, and Fiserv, through the Carat omnichannel commerce ecosystem is a global leader.

This important Market Development role is responsible for leading coordinated multi-phase demand generation campaigns to create new, and influence existing, pipeline opportunities and ultimately revenue for the Enterprise Corporate team.

In this role, you will be responsible for overall campaign strategy planning and execution, working in partnership with the Sales teams, Product and Digital Marketing to develop target client and prospect audiences, manage asset creation and deploy increasingly automated nurture programs.

Success is defined by sales pipeline created and influenced.

This role will also be aligned to specific Industry verticals where you will be responsible for market development planning and Sales Enablement, including messaging and pitch development.

You will also lead sponsoring and execution of relevant Fiserv and Industry events and trade associations.

Basic Qualifications for Consideration: More than 5 years product, digital, or demand generation marketing experience, or experience in client-facing roles to Enterprise Corporates Experience clearly creating and communicating value propositions to different client buying personas, combining multiple products/solutions Experience building impactful presentations using PowerPoint Analytical reporting experience that creates actionable insights and metrics Preferred Skills, Experience, and Education: Experience with Digital Commerce or similar Corporate/Merchant commerce journeys Experience writing, creating or editing published thought-leadership pieces Creative design experience