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Digital Marketing Analyst

Knight Transportation

This is a Full-time position in Estrella Estates Family Park, AZ posted May 12, 2022.

Work with the Industry Leader!As the most profitable and fastest growing truckload carrier, we are driven to innovate the transportation industry.

Knight is a career destination for passionate and talented people seeking growth and opportunity with an industry leader.

What do we live by?

The answer is simple…OUR PEOPLE!

Knight Transportation is powered by people.

We are committed to a culture of high expectations and exceptional performance.

At Knight, we hire good teammates who share our values, unselfishly take personal accountability for results, and bring innovative ideas to the table.

Our people are passionate about continual learning, display honesty and mutual respect, and give their best every day.

Join our Knight Family as we offer results-driven people a place to make a difference in a stable and maturing industry.Job Responsibilities: What you will doProvide digital marketing support to driver recruiting operations.

Ensure generation of inbound traffic for driver recruiters.Provide recommendation for the driver-recruiting media planning, budgeting and go-to-market campaign process.

Work with media/ad agency vendor(s) to place, optimize, and capture performance of online and offline media across various audiences and sources.Participate in weekly agency ”report back” meetings and quarterly accountability meetings.Execute targeted campaigns, implementing strategies by delegating to agencies.Evaluate new advertising opportunities and provide recommendations to leadership, manage agency/vendor relationships.

Advise on demand management process improvements to drive recruiter efficiencies.Create database marketing campaigns to re-engage ”old” leads and advance leads through the various recruitment process steps.Manage job distribution tool to ensure all jobs are created and distributed to PPC channels, to include landing page creation and refreshes.Work with agencies to develop and optimize SEO plan to increase organic lead flow and ensure consistent growth.Track performance of lead flow and make recommendations to enhance performance.Responsible for managing 800-number tracking process, the creation of new numbers as needed and report performance on calls.Monitor driver website and keep up to date.Utilize marketing tools within ATS to generate lead flow and evaluate performance.Provide input to the content creation and content-calendar posting process for Knight’s main websites, social media sites and other priority projects.

Work with graphic designer(s) and advertising agencies as necessary.Recommend use of social networking sites to drive interest in Knight Driver Recruiting.Collaborate and actively participate in matrix relationships with key stakeholders including driver recruiting, owner operators, HR, and internal communications and other designated department personnel, as well as outside vendors as needed.Perform additional responsibilities as assigned by leadership.QualificationsBachelor’s degree in digital marketing or equivalent education and/or experience required.At least one (1) year experience in related field required.Previous experience with recruitment advertising in the transportation industry preferred.Must possess a high attention to detail and excellent organizational skills.Must be proficient with Microsoft Office Suite with advanced Excel and PowerPoint skills.Experience with Tableau a plus.